Broadcast content overseas market / pitching / B2B
Collaboration with the Ministry of Culture, Sports and Tourism
A total of 277 companies from 13 countries will participate in the exhibition market at this event, and 1,022 buyers from 34 countries will visit based on pre-registration to find business opportunities with domestic content companies. BCWW, which was first held in 2001, has grown steadily every year and has become the largest international broadcasting and video content market in Asia, attracting attention not only from domestic broadcasting and video industry professionals but also from major overseas buyers. Last year, it achieved the highest ever export contract performance of approximately USD 98.09 million (approximately KRW 132.8 billion).
Film overseas market / pitching / B2B
Collaboration with the Ministry of Culture, Sports and Tourism
The ongoing Korean original IP recruitment attracted 201 entries from 70 companies. This is more than double the number of entries from last year, when 94 entries from 40 companies were submitted, proving the high level of interest in the Busan Story Market. The overseas film market, which announced its launch for the first time this year, will solidify its position as the world's largest film and content original IP market and networking venue beyond Korea and Asia, based on detailed strategies and mid- to long-term goals.
Content exhibition EXPO / B2C
Collaboration with the Ministry of Culture, Sports and Tourism
During the B2C period, there was a constant line of Hallyu fans waiting to experience K-content and various related products in front of the Palace of Bronnard from the first day, and a total of 26,000 people visited. The 'K-Expo', which is in its third year this year, is a comprehensive Hallyu event that seeks to export promising products and services of related industries such as agricultural products, fisheries products, and consumer goods overseas together with K-content through collaboration between related ministries.
Exhibition performance / B2C
Collaboration with the Ministry of Culture, Sports and Tourism
This event included B2B programs such as export consultations, networking receptions, and MOU signing ceremonies, as well as B2C programs such as a Hallyu exhibition and experience center, visitor events, and a joint concert by Korean-Thai artists. As Thailand is the center of Hallyu expansion in Southeast Asia including the Indochina Peninsula, the popularity of Hallyu was proven with approximately 26,658 local visitors.
In particular, HAHAMA, the number one company in Thailand's arcade game distribution market share, simultaneously signed agreements with seven Korean character companies for the supply of content within game theme parks, and a total of 16 business agreements were signed over the course of four days.
Domestic performance
Collaboration with local governments nationwide
Last year, the performance market size was tallied to have surpassed the movie market size. Last year, the total box office sales of foreign and Korean films based on the integrated computer network for movie tickets was 1.2614 trillion won. It recovered to about 66% of the all-time high of 1.914 trillion won in 2019. On the other hand, according to the estimate (as of January 5) made by this newspaper using the integrated computer network for performing arts of the Arts Management Support Center (Yekyung) under the Ministry of Culture, Sports and Tourism, the total sales of performances last year were 1.2696 trillion won. Performances surpassed the size of the movie market by a narrow margin of about 8 billion won.
Large-scale overseas K-POP performances
Own business
In 2023, K-pop overseas sales increased by 34.3% year-on-year to KRW 1.2377 trillion, exceeding KRW 1 trillion for the first time. Of this, overseas performance sales accounted for the largest proportion at KRW 588.5 billion, up 59.8% year-on-year. Album product exports and streaming service sales also increased by 13.2% and 24.1%, respectively, proving K-pop's global popularity. The proportion of streaming service sales in Europe and the Americas is also increasing, accelerating K-pop's overseas market diversification and global expansion. This sustainable growth of K-pop is expected to greatly contribute to enhancing Korea's cultural status while maximizing economic benefits.
Overseas fan meeting
Collaboration with KBS/Korea Tourism Organization