Key points
Expanding the global fan base
87%
Collaboration with various genres
76%
Diversity of cultural content
60%
Evolution of distribution platforms
81%
Market development efforts
74%
Our Business
Possesses domestic and international media & artist networks
Recently, the external environment surrounding the domestic content market is not so bright. First of all, there is a pessimistic outlook for the future economy due to global inflation, etc., and there are concerns about a decrease in investment and consumption in the content industry. In addition, it is not free from restrictions such as the Korean Wave ban due to the aftermath of the US-China conflict and the deepening of protectionism. As competition between domestic and international content platforms expands and the unit price of domestic content production rises compared to before, the possibility of deteriorating profitability and weakening content competitiveness of domestic content platform companies is also emerging.
Key points of K-pop groups' overseas expansion
K-pop groups are communicating directly with fans around the world through SNS and YouTube, and their fan base is continuously expanding. This is also having a positive effect on overseas tours and concerts. K-pop artists are trying out various music genres and entering a wider market through collaborations with global artists. This trend is further increasing the appeal of K-pop.
K-pop is leading global cultural trends by combining various cultural elements such as fashion, dance, and visual content beyond simple music. This is creating a synergy effect with K-dramas and K-movies, contributing to overseas expansion.
In a digital environment where the boundaries between platforms and genres are being reorganized, the K-pop industry is not only providing content specialized for each platform, but is also successfully monetizing communication experiences with artists (Bubble) and exclusive content (Weverse), expanding its influence to the entire lifestyle industry encompassing performances, videos, fashion, and tastes. This is why we need to look into changes beyond the music scene.